We set out with the Neuman Hotel Group to not just build a campaign, but a spark of inspiration for an audience to find something familiar within themselves. We broke outside the normal “hotel” slow motion laying sheets shots and put the audience at the heart of their vacation, the Southern Oregon canvas.

We catered to some of the traditional outdoor “Go-To’s” while wanting to add some humanizing narratives. Our collaborative approach with the client let us really dive into their frequent type of guests. We made it our goal to keep a balance of tradition with creativity and inspiration.

The series was published on social media platforms, digital placements, newsletters, and other digital marketing avenues.