It was a tall order to build a Spring/Summer campaign strictly from archived footage and stock video in the middle of Winter for Travel Southern Oregon. What came out of it was an incredible experience in the editing room that we are very proud of.

Our creative storyboarding process began after collaborating with the client on the main themes of each edit. Fun, Water, “More than Crater Lake,” and “Pursuing Your Happy.” We knew we wanted engaging sequences of shots and transitions with text that would immersive itself within specific compositions, so shot placement became essential. From there we dove into engaging mood specific music tracks that would set the tempo for the shot transitions.

At the end of the project we developed more than 30 different versions of :60, :30, and :15 second edits to be used on various digital platforms and social media.